Marketing Design
G&G Brands
2024-2025
During my time working full-time at G&G Brands, I designed flyers and email campaigns for more than 15 brands, including TravisMathew, EcoVessel, K'Pure, Brdyz, and MXM. Each project balanced brand consistency with fresh design trends, supporting product launches and seasonal promotions.
Siren’s Cove
2025
I created the branding and creative direction for Jorgie Apparel's 5th birthday event, Siren's Cove, an underwater-inspired celebration. I designed the event logo and poster, helped with content creation before and during the event, and assisted with decor design and set-up for both the promotional shoot and the event itself. Poster photography by eliselucasphoto.
New Balance End Caps
2024
I designed retail end-cap displays for one of New Balance's shoe styles, made for Golf Town locations across Canada. The shoe's slogan, "The Ultimate Walking Shoe," inspired a 3D bubble design with a "lighter than air" feel that points to the shoe's comfort. New Balance red paired with matte white and gray bubbles keeps the display modern, eye-catching, and true to the brand.
The project covers four sizes, including one with a shelf for shoes and slots for pricing labels. I also designed a French version of each size, so the displays work in both English and French across the Canadian market.
Umbrella Infographics
2024
I designed Amazon listing infographics for two umbrellas, each in two colourways. To guide the design strategy, I started by researching top-performing Amazon listings, then built user-friendly, visually engaging slides that put each umbrella's quality and versatility front and center.
I retouched every product image in Photoshop for accurate colour and added bold "Rain or Shine" graphics to show off how the umbrellas work. Shared design elements keep the two products consistent, while tailored layouts set each colourway apart. Each product gets three slides that lay out its key features and benefits.
Beyond the Green
2024
I designed web banners and email campaigns for online retailer Beyond the Green, supporting their seasonal launches and ongoing marketing. The designs are clean and on-brand, and I worked across a range of styles to appeal to their broad customer base.
Summer Shop & Sip
2023
I took the lead on naming and designing the poster for the 2023 pop-up market at Dogwood Brewing in Vancouver, BC. I wanted it to feel fresh and fun, so I started by experimenting with colours, typefaces, and layouts, then workshopped names. Since the market fell at the start of summer and was held at a brewery, Summer Shop & Sip was the natural fit. For the final poster, I reused icons from my Abstract Matisse Botanical pattern and had fun laying out the type.
I designed the poster in three sizes for social media and print, and in three colourways so vendors could choose the one that matched their feed. I also designed a tote bag as a promotional item to be sold at the event.
Lina’s Italian Market
2023
While contracting with Lina's Italian Market, I designed their monthly grocery flyers, social media content, and web banners. Every piece stayed true to the brand's identity while promoting new products, seasonal features, and events.
