Marketing
Siren’s Cove
I created the branding and creative direction for Jorgie Apparel’s beach-themed 5th birthday event, Siren’s Cove. I designed the event logo and poster, helped with content creation leading up to and during the event, and assisted with decor design and set-up for the promotional shoot and the event.
2025
G&G Brands
2024-2025
At G&G Brands, I’ve designed flyers and email campaigns for over 15 brands, including TravisMathew, EcoVessel, K'Pure, Brdyz, and MXM. Each project balanced brand consistency with fresh design trends to support product launches and seasonal promotions.
New Balance End Caps
2024
For this project, I was tasked with designing retail displays for one of New Balance's shoe styles to be featured in Golf Town locations across Canada. Inspired by the shoe's slogan, "The Ultimate Walking Shoe," I created a trendy 3D bubble design to evoke a "lighter than air" theme, emphasizing the shoe's superior comfort. I combined New Balance's signature red with matte white and gray bubbles to create a modern, eye-catching display that reinforces the brand’s identity. The project includes four sizes, one with additional space for a shoe shelf and pricing label slots. I also designed a French version of each size to ensure bilingual accessibility, delivering a cohesive and adaptable solution for the Canadian market.
Umbrella Infographics
2024
For this project, I designed Amazon infographics for two umbrellas, each in two colourways. I researched top-performing Amazon listings to guide the design strategy, focusing on creating user-friendly, visually engaging slides that highlighted product quality and versatility.
I retouched all product images in Photoshop to ensure accurate colour representation and added bold "Rain or Shine" graphics to emphasize functionality. To maintain brand consistency, I used cohesive design elements across both products while tailoring the layouts to distinguish the colourways. Each product was showcased in three slides, built to clearly communicate key features and benefits in a competitive marketplace.
Beyond the Green digital marketing
2024
I’ve designed many email campaigns and web banners for Online Retailer Beyond the Green. They are clean, on-brand assets that supported their seasonal launches and ongoing marketing efforts. We use a variety of design styles to appeal to the broad demographic.
Summer Shop & Sip
2023
After being accepted as a vendor for the 2023 Pop-Up market at Dogwood Brewing in Vancouver BC, I offered to choose a name and design a poster for the event. I wanted it to be fresh and fun so I started with playing around with the colours, typefaces, and layout. I then workshopped names and decided to go with the Summer Shop & Sip since it was held at the beginning of summer at a brewery. I recycled icons from my Abstract Matisse Botanical pattern and had fun laying out the type for the final poster design.
I created three sizes for social media and print, as well as three colourways so the vendors could choose a poster that matches their feed. For promotional materials, I designed a tote-bag and a bandana to be sold at the event.
Lina’s Italian Market
2023
While contracting with Lina’s Italian Market, I designed monthly grocery flyers, social media content, and web banners. Each piece stayed rooted in the brand’s identity while helping promote new products, seasonal features, and events.
