Layout Design
Pickleball 2025 Catalogue
2025
In the summer of 2024, I designed this 24-page Pickleball Catalogue for G&G Brands. Made for retail buyers and sales reps, it's a bold, dynamic showcase of the 2025 lineup, built to capture the energy of the sport. The letter-size format means it can be printed in-house without losing visual impact.
I carried over elements from previous catalogues and refreshed the layout to feel current. A wide, heavy typeface and a black and teal palette give it a modern, playful look that stands out while staying approachable for buyers and reps alike.
Not all of the new towel samples had arrived in time for the shoot, so I helped the photographer set up the scenes, then added the towels digitally in Photoshop. I also added logos to products and corrected colours and details.
The result is a polished, cohesive catalogue that reflects the excitement of pickleball.
Pizzeria Menu
2023
While contracting for Lina's Italian Market, I designed new menus for one of their restaurant locations. The brief was elegant and in keeping with the Lina's brand, but friendly and fun. I worked with the brand's colours and typefaces and used stock photography for the backs of the handheld menus.
The final set includes a large poster for display in the restaurant and store, plus two handheld menus: a small pizzeria menu featuring the rotating pizzas, and a legal-size menu with everything else.
2021 Garden Catalogue
2021
As a full-time Junior Graphic Designer at Eddi's Wholesale Garden Supply, I designed the company's 2021 Garden Catalogue. The project covered a visual identity in keeping with the company, a cover page, covers for each tab and section, an editorial layout for house and preferred brands, and simple paginated layouts for all other products.
Our team chose "home" as the theme for 2021, since so many people turned to gardening for comfort while staying home during the pandemic. The cover features a potted plant in a home setting. Because the catalogue is written for garden nurseries, I chose consumer-style photography over industrial imagery, such as a man watering his garden at home, to show the products the way nursery customers would use them.
