In 2022, Jorgie Apparel asked me to to improve their email marketing strategy. Since I completed several email marketing campaigns for the companies I previously worked for, I was excited to share my knowledge with a local company. 

We started by talking about the general look and feel of the brand and brainstorming the type of content we will include, then I sent two very different concepts so we could decide on a visual direction. I then shared three more concepts and we decided on a final solution.

The final concept is bold, bright, and playful, perfectly encapsulating the way we want the customer to feel when shopping and wearing Jorgie Apparel. The deliverables included two complete and set up email campaigns, a header and footer graphic, several Canva templates for a variety of content options, and a description of how to set up the campaigns in an email marketing service.