Packaging
Plant Pure
2021
I was tasked with developing a is a straightforward fertilizer brand for both beginner and expert growers for Eddi’s Wholesale Garden Supply in 2021. With the help of the marketing team, we brainstormed many names and chose "Happy Plant" or "Plant Pure" as our top two. We chose these because they could be used for other gardening products in the future if we expanded the brand.
My initial concept presentation consisted of two very different concepts. With easy-to-understand typography, the final logo and packaging design is modern and straightforward while still vibrant and playful. Using my surface design expertise, I created patterns that match the fertilizer’s usage.
Fraser Valley Soil Co.
2021
Designed in collaboration with Eddi’s Marketing Department: Britt Sandve and Raz Cuculea
In October 2020 we were tasked with rebranding our house soil brand. We started with months of research then went through the process of presenting several concepts to the department heads to finalizing a design in August 2021.
My initial concept presentation consisted of two very different concepts. One was chosen as the base for our final design. I tapped into my experience with surface design for this and hand-illustrated abstract earthy elements representing the Fraser Valley with the top resembling rain and bottom resembling a valley.
After my design was chosen, our senior designer Britt Sandve was tasked with completing the project and setting up the files for print. Our printing parameters ended up being quite limited and Britt did an excellent job at adapting my original design while adding her keen eye for detail.
