Embolden Counselling provides counselling services in the Fraser Valley and remotely. They hope to empower their clients and believe in inclusivity and individuality. Due to the vibrancy of the name and mission statement, they required an approachable brand that stands out.

As a brand new small business, the deliverables required for this project were a Logo, Brand Identity, Business Card, Letterhead, and Website. After our first consultation I presented two brands to the client for us to choose from.

The Embolden Therapy brand exudes friendliness, making the client feel comfortable yet curious. It uses a blend of abstract shapes and colour blocking to evoke a modern and approachable vibe. The icon above the word-mark represents the Fraser Valley, but is abstract enough to be moved around and used for a variety of purposes. The colour palette is primarily neutral and calming, with a subtle infusion of warm clay to add a touch of brightness and joy to the design.

See all completed elements and secondary concept below.