LAYOUT DESIGN &
2021 LAWN & GARDEN CATALOGUE
As always I started this project researching current design trends and creating moodboards to guide me along the design process.
After presenting the moodboards and my notes to the team I proceeded with creating the first round of concepts.
Although I was aware that the company would prefer a design that would be accepted by all demographics I started with the most out-of-the-box concepts and finished with more user-friendly designs. This allows for more experimental ideas to come forward which inspires the team and makes it extra fun!
After presenting 6 different concepts wth 3 cover examples of each to the team we decided to go with a style that combines the friendliness of 1 and modern typography of 3.
Below are the top choices from the 3 cover examples I presented.
6 EXAMPLES OF THE ORIGINAL CONCEPTS PRESENTED
For the final cover and overall design of the catalogue we decided the perfect theme for 2021 would be to have a ‘staying home’ vibe to relate to the amount of new gardeners and plant parents that emerged from the pandemic.
To follow this theme I designed 3 covers to choose from and we decided on the one below for thee final design.
FINAL COVER MOCK-UP
FINAL COVER RUNNER-UPS
FINAL COVER DESIGN
Tabs are the pages separating each section with a tab protruding on the left side that allows for easy navigation.
I was inspired by a few of my original cover concepts and our monthly promotion design when working on the tabs design.
The Illustrations and full colour overlays were used all of 2020 in our visual identity for our promotions so using them in the catalogue was the perfect way to show consistency as a company.
FINAL TAB DESIGN
LEFT: ORIGINAL COVER CONCEPT, RIGHT: MONTHLY PROMOTION COVER DESIGN
FIRST TABS CONCEPT
VISUAL IDENTITY - COVER/TABS GUIDE
This layout required 3 different templates: one for House and Preferred Brands, and two for Distributed Brands. To create these I reused old layout concepts that we know work and made some adjustments to make it new and to fit the brand identity of the catalog.
The House/Preferred Layout holds up to 10 products and was populated with Drag-and-Drop EasyCatalog method. To highlight the house and preferred brands it includes brand logos and descriptions, large product images, and extended product descriptions.
The Distributed 1 Layout is a fixed layout with 2 columns x 9 rows and contains 18 products. Each section was populated with EasyCatalog Pagination. This layout contains all the basic information about the products.
The Distributed 2 Layout is a fixed layout with 2 columns x 16 rows and contains 32 products. Each section was populated with EasyCatalog Pagination. This layout contains all the basic information about the products without an image or brand name to save space.
THE OTHER PRESS